FX Broker XM.com Announces Usain Bolt as Official Ambassador

Cyprus-based Forex broker XM.com announced today that 9-time Olympic medalist Usain Bolt will be the firm’s Official Ambassador for the next three years, "I’m happy to be entering into a partnership with XM. XM and I have similar brand values and aim to be the best at what we do. Their reputation has helped them to become an industry leader,” said Bolt.

Chris Anthony Zacharia, Director of Marketing at XM Group, likened XM’s robust trading environment & execution speeds to Bolt’s phenomenal performance on the track:
“We have put endless resources to build our trading infrastructure to offer the trading speed we have today. I cannot describe what it means to have Usain as our brand ambassador.”
XM is licensed in Cyrpus, Britain, Germany and Spain.

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  1. That's an amazing catch for any broker... though slightly toeing the line on promotional copy... haha.

    Speed might be the only principle shared by the Olympic champion and XM=)

  2. Usain Bolt,the fastest man in the world vs the strangest job ever.

    Well thinking from my opinion this is a huge succes for any company.

    XM is already a big company on market and this can means only profits to them. Cheers


  3. Usain Bolt deserves what he is attaining right now, he started from the bottom and surpasses poverty to reach his dreams, he represent the black people and poor countries that if you have a goal, get it.

    He trains like nobody else, competing to himself to be better day by day, he will not stop until he can't do no more, I watched a documentary about him, he is My idol.


  4. Although Usain Bolt is a great runner, It is kind of weird seeing him sponsored by a financial company. I would expect athletes to be sponsored by sportswear or supplement companies.


  5. I'm courious about how much money this contract costs for them. Usain Bolt is not a cheap guy. He is more than world knows, besides that he is the fastest man that ever lived.


  6. Why not, fast trading, fastest man on earth.

    Makes sense to me.